The “modulation mania”. Impersonal enunciation and visual rhetoric of the data image

The growth of contemporary positivistic trust in computational tools inspired semiotics to contribute the debate on strategies communication truth. In order study these data images, article features a framework modeled theory impersonal enunciation. utterer is believed assure super-personal enunciation understood as impartial and true. Furthermore, it will be observed how subjectivities are any case modulated images: this operation constitutes much visual rhetoric achieve effect truthfulness discursive practice featuring image.